Cookie Policy
Version 1.0, Last Updated: 08/2024
We are pleased to welcome you to our website. Our website refers to our websites, emails, apps, and other services (the "Website").
Protecting your personal data is of particular importance to us at Steuerbot GmbH ("Steuerbot," "We"). Below, we would like to inform you in detail about the scope and purpose of processing your personal data on our Website, as well as the use of cookies and similar tracking technologies (collectively "Cookies"). This Cookie Policy by Steuerbot applies in addition to our Privacy Policy.
1. Technologies Used
| Type of Technology | Description |
|---|---|
| Cookies | Cookies are small text files that websites or online services store in a user's browser to allow the respective website to remember information about the user. First-party cookies are set by us or on our behalf on our Website. Third-party cookies are set by other companies whose functionalities are integrated into our Website (e.g., google.com). Third-party cookies are generally set by our partners, helping us analyze and optimize our services and achieve our marketing goals. We use both persistent cookies and session cookies. Session cookies are temporary cookies stored on your device while you visit our Website. They expire when you end a browser session by closing the browser. Persistent cookies have a longer lifespan and expire either at a fixed date or when deleted manually. |
| Pixels | A pixel is a transparent, single-pixel graphic embedded in a website or message. It is primarily used to track whether the respective website or message has been accessed or opened. When a pixel is activated, it records a visit to the current website or message and may read or set cookies. We use pixels to learn more about your interactions with our email or web content, such as whether you interact with our ads. |
| Tracking URLs | Tracking URLs are customized links. They help us understand the source of traffic to our websites. |
| Local Storage | Local storage allows a website or application to store information locally on your device, similar to cookies. Local storage can be used to optimize your user experience – for instance, by providing functionalities, saving preferences, or speeding up the Website's performance. |
| JavaScript | JavaScript is a programming language that can be used to develop trackers. We use trackers to capture how you interact with our Website and other websites. |
| Ad Personalization | This Google cookie is used for personalized advertising experiences, tailoring ads to users' preferences and online activities. |
| Personalization Storage | This Google cookie stores user preferences and personalization settings, improving the overall experience by maintaining individualized content and features. |
| Other Technologies | We use other technologies, such as mobile IDs, for purposes similar to those described in this Cookie Policy. |
2. Types of Cookies
Like most online service providers, we use cookies for various purposes. These include optimizing our services, ensuring the security of our Website, understanding which features are most popular, improving the user experience, displaying appropriate advertising, and providing our customers with an intuitive, tailored experience. We categorize our cookies as follows:
| Type of Cookie | Description |
|---|---|
| Essential Cookies | These cookies are indispensable for operating our Website and providing you with our services. This includes technologies that ensure security risks are identified and prevented, keep you logged in, or enable access to other features and functionalities. Without essential cookies, our Website would not function smoothly, and in some cases, you might not even be able to access it due to technical limitations. |
| Analytics Cookies | Analytics cookies help us understand how our application is used, measure the performance of our Websites, and adapt and optimize our application based on analytical insights tailored to individual needs. |
| Marketing Cookies | We use these cookies for advertising purposes – for instance, to show users more relevant and targeted ads and to measure the effectiveness of our advertising campaigns. We use cookies in this category to determine whether content was viewed, how many people clicked on a particular ad, or whether someone who saw an ad later returned and engaged with our Website. |
3. Cookies Used
The following table provides a detailed list of cookies we use as part of our services within our application. Please note that this table may be updated occasionally to ensure it remains up to date.
| Cookie | Type of Cookie | Description | Opt-Out Link; More Details |
|---|---|---|---|
| Steuerbot - First Party | Essential | We use cookies to store information about the logged-in user, enabling essential functionalities of our web application. For example, we store the user's consent to cookies in the browser, ensuring that it is automatically applied on their next visit and enhancing user security. | |
| Google Analytics | Analytics | We use Google Analytics to understand how our media campaigns perform and how you interact with our Website, improving the user experience. | Opt-out |
| Segment | Analytics | We use Segment to distinguish non-logged-in users and to retry logging tracking events up to ten times. | Privacy Policy |
| DoubleClick | Marketing | Used by Google DoubleClick to register and report the actions of the Website user after viewing or clicking on one of the advertiser’s ads, measuring the effectiveness of an ad and presenting targeted ads to the user. | More Details |
| Marketing | Facebook helps you stay connected with your network through the Website and mobile application. Cookies facilitate sharing content you’re interested in on Facebook, and we may sometimes present you with targeted ads on Facebook based on your engagement with our Website(s). | More Details | |
| Google Maps | Marketing | We embed maps from Google. When you visit a page with embedded maps, you may see cookies from Google. | More Details |
| YouTube | Marketing | We embed videos or include links to videos from YouTube on our Website(s). When you visit a page with embedded or linked YouTube content, you may see cookies from YouTube. | Privacy Policy |
4. User Options
Users can decide how we use certain cookies and choose between various cookie management options. Changes to cookie settings may limit the user experience on our Website. It may also prevent you from using all or parts of our Website. Below, we outline your options.
4.1 Cookie Consent Management
When visiting our Website, our cookie consent management tool will prompt you to actively agree to the use of non-essential cookies (e.g., for analytics and marketing) on your device. After making an initial choice, you can always review and adjust your settings here. Please note: If you consent to the use of essential cookies and later withdraw that consent, we may still process data based on the previously granted consent.
4.2 Browser Settings
In addition to the options described above, you can also control the use of cookies through the settings of most web browsers by (i) rejecting some or all browser cookies and (ii) reviewing and resetting cookies already stored on your device. Most browsers accept cookies automatically, but you can usually change this easily. Here are manufacturer guides for cookie control for the most common web browsers:
- Google Chrome
- Apple Safari for Mac
- Apple Safari for iOS
- Mozilla Firefox
- Android Browser
- Microsoft Internet Explorer
You can also find more information about browsers in this guide: All About Cookies.
4.3 Google Analytics
We use Google Analytics and Google Tag Manager to analyze the use of our Website and create reports about our users' activities. In addition to the options mentioned above, you can exclude the use of Google Analytics by following the steps described here.
4.4 Internet-Based Advertising
External advertisers and advertising agencies we work with may be members of the Digital Advertising Alliance and/or the European Digital Advertising Alliance. You can limit or opt out of receiving interest-based targeted advertising from participating companies through Digital Advertising Alliance and Interactive Digital Advertising Alliance.
If you opt out of receiving this advertising on these sites, you will still see ads, but they will no longer be targeted by companies participating in the opt-out programs, which determine preferences based on your internet usage. Please note: If you delete cookies on your device after opting out, your settings for these sites will be removed, and you will need to opt out again.